She first walks into Sonic Boom during Team Austin's meeting. She states that she manages 7 of the top singers and then gets a call saying that Rihanna will sign with her. She argues with Trish and tries to manipulate Austin into joining her with a fancy lunch and background music. Later when Trish books Austin at the Miami Jam-A-Thon she has her assistant pose as Trish and change the time so that Austin can't perform and Trish looks bad. This causes Austin to dump (or fire) Trish and sign with Demonica.
At the next Team Austin meeting, she gets an idea from Dez to hire Spike Stevens to shoot Austin's next video which puts Dez out of the job. Later she tells Ally that she doesn't like her song and that she is hiring a team of professionals to write Austin's songs putting Ally out of the job.
Austin then dreams that his friends have been replaced, and realises that Demonica is bad. At the press conference, Team Austin have their revenge by humiliating Demonica with a meatball launcher (tennis ball launcher with meatballs in it). She is snapped by the paparazzi embarassed.
- She snaps her fingers when she wants something.
- She often uses different types of exits.
- When she wants something she raises her voice.
- Manages 8 of the top singers, including Rihanna.
- Trish calls her a finger-snapper and client-stealer.
- She often uses visual aids.